Volunteer coaches and parents are the heart and soul of Little League baseball. Little League® Baseball and Softball knows that, and is making an effort to provide educational resources and guidance to create a better Little League experience for all children and the supporters who show up to cheer them on.
Little League has teamed up with the Changing the Game Project's founder and CEO, John O'Sullivan. The Changing the Game Project aims to foster an environment where youth sports are about, well, the kids. Finding that the "play" was taken out of "play ball," O'Sullivan found youth sports overly competitive and surprisingly lacking in actual fun and set out to change it.
“We are looking forward to working with John and his team on developing great content to help our parents and volunteers understand the shifting dynamic of youth sports and what they can do to help improve the Little League experience for their families and everyone in their league,” said Brian McClintock, Little League Senior Director of Communications. “John has been an expert in this field for many years now, and his knowledge of the youth sports landscape is a tremendous asset to help educate and inform our parents and volunteers through a variety of content. We are looking forward to working with him and his team to provide these important resources and finding a way to change the game in our local Little League programs around the world.”
Through this partnership, Mr. O’Sullivan will work together with Little League International to create a number of written and video-based materials aimed towards parents and coaches within the Little League program. All of the content will be made available on Little League University in addition to the thousands of already created resources for parents, coaches, umpires, league officials, and District Administrators.
"I am thrilled to work with Little League to provide educational materials for parents and coaches moving forward,” said Mr. O’Sullivan. “The Little League brand is so influential, and it reaches into so many communities across the globe. I cannot wait to work with them to put a little more ‘play’ back in ‘Play ball!’”
Mr. O’Sullivan started the Changing the Game Project in 2012 after two decades as a soccer player and coach on the youth, high school, college and professional level. He is the author of the bestselling book Changing the Game: The Parents Guide to Raising Happy, High Performing Athletes, as well as Giving Youth Sports Back to our Kids and the forthcoming coaching book Every Moment Matters: How the World's Best Coaches Inspire Their Athletes and Build Championship Teams.
Mr. O’Sullivan is an internationally known speaker for coaches, parents, and youth sports organizations, and has presented for TEDx, the US Olympic and Paralympic Committee, US Soccer, US Lacrosse, US Ski and Snowboard, USA Swimming, Ireland Rugby, and at numerous other events throughout the US, Canada, Asia, and Europe.