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Breastfed babies welcome: The community rallies around Breastfeeding Awareness Month

  • 4 min to read

Lycoming County Commissioners stand with a group of breastfeeding advocates on Tuesday to celebrate and promote a proclamation in favor of supporting and normalizing breastfeeding.

Williamsport, Pa. - Lycoming County joined the rest of the nation on Aug. 17, 2001 when county commissioners signed a proclamation celebrating and recognizing the month of August as Breastfeeding Awareness Month.


Lycoming County Commissioner Rick Mirabito reads a proclamation supporting August as Breastfeeding Awareness Month on Tuesday, Aug. 17.

Led by the reading of a breastfeeding proclamation by Commissioner Rick Mirabito, commissioners made the effort to help raise awareness of the benefits to breastfeeding, and encouraged other local leaders and municipalities to enact policies which support breastfeeding and chestfeeding parents and babies.

"Breastfeeding is an important part to ensure optimal health outcomes for both parent and baby," noted Lisa McCloskey, BSN, RN, IBCLC, and consultant with First Food, Keystone 10. "Communities play a vital role informing and supporting a parent’s decision on how to feed their child."

The American Academy of Pediatrics (AAP) and the World Health Organization (WHO) recommend exclusive breastfeeding for the first six months of life, and continued breastfeeding with the addition of appropriate solid food for at least the first year and beyond.

Studies are showing that breastfeeding reduces risk of disease for both mother and child. Mothers who breastfeed are less likely to have breast or ovarian cancer; type II diabetes; high blood pressure; and postpartum depression. Breastfed infants, less likely to be obese; have type II diabetes; ear infections; asthma; and sudden infant death syndrome (SIDS).

Futhermore, McCloskey noted, "women in the workforce separated from their infants need support." They need safe, clean places to express milk and acceptance and support.


Lisa McCloskey (left) and Gerria Coffee address the commissioners to highlight breastfeeding benefits and advocate for a more inclusive community and supportive measures for breastfeeding parents.

In 2018, the Centers for Disease Control and Prevention (CDC) reported that Pa.’s breastfeeding initiation rate was 82.9 percent, trailing the national average of 84.1 percent. Breast feeding rates among Black mothers and infants is lower yet, around 58%. By three months, exclusive breastfeeding dropped to just 36.0% among Black infants. 

Black women, especially those with a low income, return to work earlier than do women in other racial/ethnic groups and are more likely to experience challenges to breastfeeding or expressing milk, including inflexible work hours, according to the CDC. Policies that enable taking paid leave after giving birth, flexible work schedules, and support for breastfeeding or expressing milk at work might help improve breastfeeding intention, initiation, and duration.

"If there was a fire," said Gerria Coffee, a doula, lactation consultant, owner of Genesis Birth Services in Williamsport, and radio host of a program called Spilt Milk, "and you were walking down the street, who's house would you knock on first? The neighbor's house, to get everyone out safely, or the actual house on fire?"

Coffee's fire analogy indicates the disparity in the Black community--where fewer women initiate breastfeeding, and even fewer continue

Other reasons for these disparities, according to the CDC, include lack of knowledge about breastfeeding and a lack of peer, family, and social support. Additionally, insufficient education and support from health care settings and of course concerns about navigating breastfeeding while going back to work are deterrents. 

CDC research indicates that increasing breastfeeding initiation and supporting continuation of breastfeeding among Black women might help reduce disparities in breastfeeding, and improve overall health outcomes for Black mothers and infants.


Gerria Coffee, CLC, CD, CBE, CHW, MH, SM, (right) talks to new mom, Lynn Zitta (middle) and registered nurse and international board certified lactation consultant, Natalie McCullen (left). Coffee the producer of Spilt Milk radio, a podcast that focuses on health and wellness issues for women. She also runs Genesis Birth Services in the Pajama Factory in Williamsport, offering culterally compentent support for families of diverse backgrounds both before and beyond pregnancy.

In addressing the Lycoming County commissioners and the public, Coffee expressed the importance -- especially now -- in encouraging breastfeeding to all families.

"Human milk is our first natural vaccination," she said, noting how a mother's body produces the perfect food for her baby, naturally providing nutrition tailored to the baby's individual needs.

"If the mother develops a cold, her milk automatically changes to provide the baby important protection against illness, so the baby doesn't get sick, or has only mild symptoms," she said.

Community acceptance

One of the most important ways both businesses and communities can support the effort to help parents feel comfortable about nursing in public, is by assisting in passage of the Pennsylvania’s Freedom to Breastfeed Act.

Under this act, a mother is permitted to breastfeed her child in any location - public or private - where mother and child are otherwise allowed to be present, irrespective whether or not a mother’s breast is covered during, or incidental, to the breastfeeding.


Many businesses are displaying “Breastfed Babies Welcome Here," a universal sign for breastfeeding in their windows and educate their staff about the acceptance of breastfeeding in their establishments.

Employers could also encourage employees by providing a private space to pump. This will help increase employee retention, and ultimately reduce medical costs, noted McCloskey.

Hospitals may also adopt the Ten Steps to Successful Breastfeeding as an indication they are dedicated to supporting new mothers who choose to breastfeed.

UPMC and Geisinger are designated "Baby Friendly" hospitals, having adopted the Ten Steps. Both provide appropriate education to enable families to make informed decisions about infant feeding, and encourage mothers to hold their babies skin-to-skin immediately following birth.

"Because it's natural," said Samantha Pierpoint, Assistant Program Director, Breastfeeding Programs Pennsylvania Chapter, American Academy of Pediatrics, who came to the Commissioner meeting from Philadelphia, "people assume it's easy." 

Breastfeeding is actually a bit complicated--it's a skill that should be taught to new mothers if it's to be done successfully.

Pierpoint said she had all the factors in her favor to breastfeed her children: quality healthcare and resources at her fingertips, a supportive employer, a supportive family including her husband. And still, brestfeeding was a challenge. She has overcome the physical challenges (clogged ducts and painful mastitis to name a few), but the hardest challenge, she said, is ignoring the stares when she feeds her baby in public.

For many women, no matter their racial, ethnic, or socioeconomic background, it's the community support that might make the biggest difference, Pierpoint noted. A shift needs to happen in the cultural acceptance of breastfeeding as a normal, natural, completely acceptable way to feed a child.

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