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Williamsport – The James V. Brown Library, 19 E. Fourth St., will host four upcoming programs by local marketing expert Jerry Frear.

Frear will talk about how to use Facebook to market your nonprofit during “Digital Marketing for Nonprofits Part I,” which will take place from 6-7:30 p.m. Thursday, Sept. 19, and “Digital Marketing for Nonprofits Part II” from 6-7:30 p.m. Oct. 17.

During these sessions, participants will learn how to set up a Facebook account and build out the page in a way that promotes your organization. This course includes detailed information on posting, gaining fans, building a donor base, creating ads, and shows how to use Facebook Insights to identify the demographics of your fans.

Topics include:

·         Planning your page

·         Engaging your community with status updates, photos, and video

·         Best practices and tips

·         Pinning and embedding posts

·         Moderating comments on your page

·         Creating advertisements and using ad manager

·         Using Insights to identify demographics

·         Adding page administrators

The second set of programs will be “Lunch and Learn about Facebook Marketing” with Jerry Frear from 12-1 p.m. Thursday, Oct. 10 and Nov. 14.

This is a casual question and answer session with Frear. Registration is required as lunch will be provided. The event is limited to 10 people to allow hands-on learning and individualized responses.

·         Registration for Oct. 10 may be made here: https://calendar.jvbrown.edu//home/event/13550/lunch-and-learn-about-facebook-marketing-with-jerry-frear

·         Registration for Nov. 14 may be made here: https://calendar.jvbrown.edu/home/event/13551/lunch-and-learn-about-facebook-marketing-with-jerry-frear

Frear was an “early adopter” of leveraging internet technology for commercial development. Now in his third decade at the forefront of internet marketing, Frear wields an exhaustive knowledge of social media, search engine optimization, data management, and mobile technology.

He maintains a mastery of the ever-changing strategies and tactics that produce results for more than 650 clients ranging from small businesses to non-profit organizations to Fortune 100 Companies. Frear is passionate about educating and empowering local businesses and non-profit organizations with the knowledge to produce high-impact marketing campaigns that produce quantifiable results and high returns on investment.

This is one of the many ways the library supports the PA Forward Initiative by providing information literacy opportunities for learning. When Pennsylvania residents know how to use current technology to improve their education and enhance their skills, they can fully participate in a digital society. 

The program will be presented in the Lowry Room on the third floor of the Welch Children’s Wing. Visit calendar.jvbrown.edu for more information or call (570) 326-0536.