Williamsport -- The Lycoming County United Way is putting a new twist on Giving Tuesday; the national day of giving which follows Black Friday, Small Business Saturday and Cyber Monday.

While Americans spend the days immediately following Thanksgiving spending money, Giving Tuesday recognizes the power of philanthropy.

“The United Way promotes giving, volunteering and advocacy as part of its purpose in communities and so we wanted to find a way to showcase all three,” said Ron Frick, President of the Lycoming County United Way. "When my staff discussed this three-pronged approach, we knew we needed to tell the community that GivingTuesday can be more than financial.”

Melyssa McHale, Resource Development Manager at the United Way coordinated social media posts leading up to GivingTuesday, featuring board members, donors, corporate and community partners, and volunteers, all advocating on the value of the United Way and why they give. Photos were taken at the beautiful Backhouse Café Coffee & Tea and speak to why people give. “We wanted to showcase the value of giving beyond financial giving and I think we accomplished that,” said McHale.

In addition to social media, United Way Vice President, Community Impact, Brittany Fischer, organized three projects throughout the community, allowing volunteers and supporters to GIVE their time.

Members of the Leadership Lycoming class of 2020 will join United Way and Kiwanis Club of Williamsport volunteers from 9-11 a.m. and again from 3-5 p.m. distributing books from a successful summer book drive, adding labels, assembling bookshelves and placing the shelves and books to create pop-up libraries in the following local laundromats.

  • Newberry Laundry Basket, 620 Arch Street
  • Williamsport BRITE Laundry Center, 830 Washington Boulevard
  • Williamsport The Laundry Depot, 501 Pine Street, Williamsport

From 11 a.m to 1:30 p.m., Pennsylvania College of Technology staff members will be aiding Sojourner Truth Ministries, 502 High Street, in some needed chores around their facility, as well as helping prepare, serve and pack meals for their clients.

Finally, from 2-4 PM, a handful of volunteers will be at Family Promise, 635 Hepburn Street, helping their day location become Christmas ready.

Surrounding the events of the day, volunteers, partners and board members will be talking about the United Way on the stations of Backyard Broadcasting and iHeart Media, beginning at 9 a.m.

To get involved by making a contribution, please text the word LIVEUNITED to 50155, visit the Lycoming County United Way website at and click the orange “GIVE” button at the top right of the page, or call the United Way offices at 570-323-9448.