Pennsylvania Liquor Control Board (PLCB) has approved $1.2 million in grants for 18 projects to increase the production of Pennsylvania-made malt and brewed beverages and enhance the Pennsylvania beer industry through promotion, marketing, and research-based programs and projects, according to the Wolf Administration.
“Pennsylvania’s craft brewers are some of the most innovative, entrepreneurial people in the food and beverage industry,” said Governor Wolf. “These grants will support the innovation that has made Pennsylvania number one and will help keep us on top. By investing in the industry as a whole, increasing the quality and availability of locally-sourced ingredients, and building the consumer base, we are working to strategically sustain growth.”
Act 39 of 2016 created the Pennsylvania Malt and Brewed Beverages Industry Promotion Board and authorized the PLCB to approve up to $1 million annually for development and marketing of the Pennsylvania beer industry. The Pennsylvania Fiscal Code also allows for unallocated grant funds to be made available in subsequent years.
Included in that grant is $120,000 for “Poured in Pennsylvania, The Series.” This series will follow the same themes, stories, and creative approach as the documentary Poured in Pennsylvania, funded through a previous grant cycle.
In July 2018, in coordination with the Billtown Brewfest in Pine Square, Williamsport, a free screening of GK Visual’s documentary “Poured in PA” gave local beer lovers a taste of the documentary program. Held as an informative and entertaining pre-festival event, the documentary explored the craft beer industry in Pennsylvania, from America’s oldest brewery to the craft beer taprooms blossoming throughout the state, and covered breweries from Philadelphia to Erie.
The series – featuring 16 to 20 episodes, each 30 to 45 minutes in length and digitally distributed via Amazon Prime – will continue to explore the state’s craft beer industry, including its impact in agriculture, tourism, and the economy in order to both educate viewers and spur beer tourism throughout Pennsylvania.
Since the first two rounds of beer grants awarded more than $1.5 million ($704,985 in 2017 and $816,412 in 2018) to projects, the Pennsylvania Malt and Brewed Beverages Industry Promotion Board recommended utilizing some of the unallocated grant funds from prior rounds for this current round of projects.
The grant projects were recommended for approval to the PLCB by the Pennsylvania Malt and Brewed Beverages Industry Promotion Board.
In addition to the beer grants awarded since 2017, the PLCB has awarded nearly $4 million in grants for the development and promotion of the Pennsylvania wine industry.