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PASA/FMC Webinar Recording Available - Your Edge in a Changing Marketplace: Thinking Like a Retailer
March 21, 2014
This webinar was the 3rd in a series planned through a joint partnership between Pennsylvania Association for Sustainable Agriculture and the Farmers Market Coalition, supported by a USDA Farmers Market Promotion Program grant.
Farmers markets are no longer the only option for shoppers seeking locally grown foods. Is your markets’ brand, products, and shopping experience keeping pace with an evolving marketplace? Learn about savvy retailer strategies to understand and promote your best assets and make your customers feel special. This session will offer a variety of strategies to help put your market in the spotlight and grow customer loyalty to keep you on the cutting edge of the changing local food landscape.
Presenter: Eric Barrett, Ohio State University Extension
Moderator: Brian Moyer, Penn State University Extension