New Resource Helps Farmers and Farmers Markets Accept SNAP Benefits

January 27, 2014

MarketLinkTM is a program of the National Association of Farmers Market Nutrition Programs (NAFMNP) launched in 2013 to connect farmers, markets, and consumers through technology.  The United States Department of Agriculture (USDA) set a goal to increase the acceptance of the Supplemental Nutrition Assistance Program (SNAP, formerly known as Food Stamps) at farmers markets nationwide, and awarded a contract to NAFMNP to work towards this end.  The MarketLink program was developed out of this collaboration.  MarketLinkTM is an innovative solution that will help farmers grow their business, markets increase their customer base, and shoppers increase their consumption of fresh produce.

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